Do Not Call Rules: Scrub AI Dial Lists Automatically

The Do Not Call Register exists for a good reason. Australians deserve the ability to opt out of telemarketing calls.

For businesses making ai calls in Australia, compliance is a legal requirement and essential for maintaining customer trust. The penalties for violations are severe enough to end your calling operation.

What You Need to Know About Australia's Do Not Call Register

The Do Not Call Register is a database maintained by ACMA where Australian phone numbers can be registered to opt out of telemarketing. Over 11 million mobile and landline numbers are registered (about 40% of all Australian phone numbers). Before you make ai calls in Australia for marketing, you must check your list against the Register and remove any matches.

Your legal obligations:

• Check your calling list against the Register
• Remove any numbers found on the Register
• Do this at least every 30 days
• Maintain records of the "washing" process

Penalties for non-compliance: As of November 7, 2024, the financial penalties for spam and telemarketing breaches have increased:

• Penalty Unit Value: $330 (up from prior years)
• Corporate Multiplier: Corporations face 5x the penalty of individuals.

If your AI dialer makes non-compliant calls, penalties can accrue per day of contravention:

• Base Penalty (Body Corporate): Up to $33,000 per day for a first offense.
• Federal Court Maximum: Up to $16.5 million.

Because AI scales your volume, it also scales your liability. A human might make 50 bad calls a day; an AI can make 50,000.

Recent enforcement actions have specifically targeted businesses using AI and automated calling systems. In 2025, the Federal Court imposed penalties totalling $1,500,000 against V Marketing, as well as ordering its sole director, to pay $60,000 following an ACMA investigation into telemarketing law contraventions relating to over one million telemarketing calls made to numbers on the Do Not Call Register.

When You Must Check the Register

Not every call requires DNC washing. Here's when you do and don't need to check:

You Must Check For:

Telemarketing calls:

• Cold outreach to prospects
• Marketing existing customers (unless exemption applies)
• Sales calls to new leads

Promotional campaigns:

• Product launches
• Special offers
• Marketing campaigns

Exemptions That Actually Apply:

Existing business relationships:

• Previous purchase within 18 months
• Enquiry within 3 months
• Must be related to that specific relationship

Charities and religious organizations:

• Making calls themselves (not through commercial telemarketers)
• Must identify as a charity

Educational institutions:

• Calling current/former students
• Calling parents of current students

Government bodies:

• Not making commercial calls

Political parties:

• During election periods

Important: Exemptions Are Narrow

The "business relationship" exemption has a specific legal meaning:

• The relationship must be with your specific business
• The call must relate to that relationship
• Time limits apply (18 months for purchases, 3 months for enquiries)

When in doubt, wash your list. It's free on our platform and it protects you.

How DNC Washing Actually Works

The Four-Step Process

Step 1: Prepare your calling list

• Compile all numbers you intend to call
• Format according to ACMA requirements
• Include only Australian numbers

Step 2: Submit to the Register

• Upload via ACMA portal or API
• Your list is checked against the Register
• Results typically returned within hours

Step 3: Process the results

• Receive list of numbers found on the Register
• Remove these from your calling list
• Store the wash receipt

Step 4: Call remaining numbers

• Only call numbers not on the Register
• Maintain documentation
• Track wash date for the 30-day limit

Three Ways to Access the Register

Manual (ACMA website):

• Upload a CSV file
• Suitable for occasional use
• Free for up to 5,000 numbers

Data service provider:

• Third-party access to the Register
• API integration available
• Better for frequent washing

Platform integration:

• Built into your calling platform
• Automatic washing
• Voxworks provides this

Manual vs. Automated DNC Checking

The Manual Approach (What Most Businesses Do)

Workflow:

1. Export contacts from your CRM
2. Format the list for ACMA submission
3. Submit to the Register
4. Wait for results
5. Process results and remove matched numbers
6. Import cleaned list back to your calling platform
7. Track the wash date manually

Problems with this approach:

• Time-consuming (hours per campaign)
• Error-prone (manual data handling)
• Easy to forget (30-day limit sneaks up)
• Doesn't scale (gets worse with volume)
• Tracking is difficult (spreadsheets and calendars)

The Automated Approach (How Voxworks Does It)

Workflow:

1. Contacts sync from your CRM
2. Platform automatically checks DNC status
3. Numbers on the Register are automatically excluded
4. Wash records maintained automatically
5. 30-day refresh happens automatically

Benefits:

• Zero manual effort
• No risk of forgetting
• Always current
• Audit trail built in
• Scales infinitely

For ai calls in Australia, automation can help you avoid compliance violations at scale.

How Voxworks Handles DNC Compliance

We've built DNC compliance directly into the Voxworks platform. Here's how it works:

Real-Time Checking

Before every outbound call:

• Number checked against the Register
• No call initiated if number is registered
• Result logged for audit purposes

This happens automatically. You don't configure it, manage it, or think about it.

Batch Washing

When you import a calling list:

• Entire list washed automatically
• Results stored with import records
• Numbers flagged in the database

Import 10,000 contacts? They're all checked before the first call goes out.

Continuous Refresh

Every 30 days:

• Numbers automatically rechecked
• Status updated in the database
• You stay compliant without lifting a finger

Before campaigns:

• Automatic refresh triggered
• Status always current

Configuration Options

Default behavior:

• All outbound campaigns washed automatically
• You cannot override to call DNC numbers
• Wash receipts available for download

Custom settings:

• Configure refresh frequency
• Set notification preferences
• Specify how exemptions are handled

Audit and Documentation

Available records:

• Wash date and time for each number
• Wash receipt reference numbers
• Count of numbers washed
• Count of matches found
• Complete activity history

Compliance reporting:

• On-demand wash reports
• Scheduled compliance summaries
• ACMA-format documentation

If ACMA comes knocking, you've got everything you need.

Best Practices for DNC Compliance

List Management

Clean your data:

• Standardize phone number formats
• Remove duplicates
• Verify numbers are valid
• Include only Australian numbers

Segment appropriately:

• Track exempt vs. non-exempt contacts
• Note the relationship basis for exemptions
• Document your exemption reasoning

Campaign Planning

Allow time for washing:

• Plan campaigns with wash lead time
• Don't assume instant results (though they're usually fast)
• Have backup plans if numbers are removed

Track dates religiously:

• Know when each list was washed
• Don't use lists washed more than 30 days ago
• Automate this tracking (Voxworks does this automatically)

Exemption Management

Document carefully:

• Record why each exemption applies
• Store transaction/enquiry dates
• Link to source records

Be conservative:

• When in doubt, don't claim an exemption
• Washing is free—penalties aren't
• Better safe than fined $2.78 million

Record Keeping

Retain for 3+ years:

• All wash receipts
• Campaign records
• Contact source documentation
• Exemption justifications

Store securely:

• Protected from loss
• Accessible for audit
• Organized logically

Common Questions About the DNC Register

"What if someone on DNC wants us to call them?"

Situation: A customer says "call me anytime" but they're on the DNC Register.

Answer: They need to remove themselves from the Register, OR you need documented written consent to call them for that specific purpose. The Register itself must be honored—verbal permission doesn't override it.

Best practice: Have them submit a written consent form, and document the specific types of calls they're consenting to.

"Do appointment reminders need DNC checking?"

Situation: You have a patient with an appointment tomorrow and want to send a reminder call.

Answer: Appointment reminders to existing customers about existing bookings generally aren't "telemarketing" and don't require DNC checking. BUT be careful not to include any sales or marketing content in that call.

"What about returning missed calls?"

Situation: Someone called your business but you missed them. Can you call back?

Answer: Returning a missed call isn't telemarketing—they initiated contact. However, if your return call includes marketing content, DNC rules apply.

"How do we handle inbound leads?"

Situation: Someone submits an enquiry form on your website. Can you call them?

Answer: A genuine enquiry creates a 3-month exemption for calls related to that enquiry. Document the enquiry carefully, and only make calls related to what they asked about.

"What about B2B calls?"

Situation: You're calling businesses, not consumers.

Answer: The DNC Register applies to personal numbers, not dedicated business lines. However, many business contacts provide mobile numbers, which may be registered. When in doubt, wash the list.

How DNC Fits Into Broader Compliance

The Do Not Call Register is just one piece of the compliance puzzle for ai calls in Australia. You also need to consider:

What Are Australia's Telecommunications Laws Regarding AI Calls? covers the full regulatory framework, including calling hours, disclosure requirements, and the Spam Act.

If you're in financial services, What Are Australia's Telecommunications Laws Regarding AI Calls? explains additional compliance requirements.

And for data handling, Data Sovereignty: Why AI Voice Calls Need Australian Servers covers why local hosting matters.

Pre-Launch Compliance Checklist

Before launching any outbound AI calling campaign, verify:

List preparation:

• [ ] All numbers formatted correctly (Australian format)
• [ ] Duplicates removed
• [ ] Source documented
• [ ] Exemptions identified and documented

DNC washing:

• [ ] List submitted for washing
• [ ] Results processed
• [ ] Matched numbers removed
• [ ] Wash receipt stored

Campaign configuration:

• [ ] Calling hours compliance set up
• [ ] Caller identification configured
• [ ] Opt-out mechanism working
• [ ] Scripts approved

Documentation:

• [ ] Campaign records created
• [ ] Wash date noted
• [ ] Exemption reasoning documented
• [ ] Contact sources recorded

Ongoing compliance:

• [ ] 30-day refresh scheduled
• [ ] Opt-out processing active
• [ ] Monitoring in place
• [ ] Records backed up

The Bottom Line on DNC Compliance

The Do Not Call Register is a fundamental compliance requirement for ai calls in Australia. The penalties for non-compliance are severe, and ACMA actively enforces the rules.

The good news is compliance is straightforward when you automate it.

Voxworks integrates DNC checking directly into the platform:

• Every number checked before calling
• Wash records maintained automatically
• 30-day refresh handled seamlessly
• Audit documentation always available

Don't risk your business on manual DNC processes. Automate compliance and focus on what matters: effective customer communication.

Voxworks includes automatic DNC compliance for all AI calls in Australia. We handle the washing, the 30-day expiries, and the audit trails so you can focus on the conversation. Start your free trial at voxworks.ai.