Trades and home services
$309,582
revenue at risk per year, before margin
- Missed calls a year
- 1,966
- Recoverable customers
- 688
For plumbers, electricians, HVAC technicians, locksmiths, roofers and builders, missed calls usually map directly to missed jobs. The calculation is straightforward: missed calls multiplied by the percentage of callers who would have booked, then multiplied by the average job value and gross margin. A conservative trade job might be worth a few hundred dollars, while emergency work, hot water replacements, switchboard faults and larger quote requests can push the value much higher.
The rationale is stronger after hours. A homeowner with a burst pipe, no hot water or a failed air conditioner is not leaving voicemail and waiting until morning; they are calling the next provider in Google until someone answers. That makes trade missed-call recovery, emergency call answering, overflow call handling and after-hours answering service especially relevant.
Calculator preset: 18 calls/day, 6 days/week, 35% missed-call rate, 35% first-call conversion and $450 average job value.